easyJet is set to trial allocated seating on selected routes.
The trial, which will be introduced in the spring of 2012, will mean each passenger will be allocated a specific seat, however, if they wish to sit in a specific seat, such as in the front row they can pay to reserve them.
Carolyn McCall, easyJet CEO, said, “This is another example of easyJet trying to do all it can to make travel easy and affordable for our passengers. We look forward to seeing how our passengers respond and how the trial works.
We will roll it out further only if it works operationally, from a revenue perspective and increases passenger satisfaction. If it doesn’t, we won’t.”
(16/11/11)